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When your <em><u>WORD</u></em> matters!

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Meet the Team

Meet the Team

Sheila S. HulaPresident “Aways looking for the next big challenge” – has been Sheila Scott Hula’s professional philosophy for the last 25+ years. Hula Sport Communications is the latest iteration of a career that has spanned every major communications platform. Hula is best known as the publisher of Around the Rings, the world’s most respected […]

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Only Boxing Can Save Itself

Only Boxing Can Save Itself

By Ed Hula Unless a grand compromise can be reached in the coming months, Olympic boxing is truly on the ropes from a self-inflicted knockout. The IOC made it clear earlier this month that unless there’s an international federation to handle the sport by early 2025, boxing will not be on the program of the […]

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Orlando Sports Boosters Aim for Olympic-Class Events

Orlando Sports Boosters Aim for Olympic-Class Events

By Ed Hula Results of the U.S. Olympic Marathon trials in Orlando Feb. 3 will send six runners to Paris. The Olympic event is set for August 11, the penultimate day of the 2024 Games. There were joyful winners — but they weren’t just the athletes. Organizers are buzzing about the success of the event […]

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Orlando Hosts Olympic Marathon Trials. Big Olympic Dreams Follow?

Orlando Hosts Olympic Marathon Trials. Big Olympic Dreams Follow?

By Ed Hula An inevitable question for Orlando leaders this weekend as the city hosts the 2024 Olympic marathon trials is whether this could be a prelude to a bid for the big prize – a Summer Olympics in the Beautiful City. Assuming all goes well with the race on February 3, government leaders and […]

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AI, Digital Revolution Propels Olympic Storytelling

AI, Digital Revolution Propels Olympic Storytelling

Artificial Intelligence and digital technology are reshaping the experience of watching the Olympic Games for spectators around the globe. The democratization of Olympic storytelling will be the result says the head of the IOC’s broadcasting arm. The proving ground for this technological shift: the 2024 Winter Youth Olympic Games in Gangwon Province of South Korea, […]

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Olympic Boxing: IBA Here To Stay

Olympic Boxing: IBA Here To Stay

Despite being expelled as the federation overseeing Olympic boxing, the International Boxing Association is likely to remain involved with the sport for years to come. Even as efforts proceed to form a new IF, IBA membership includes a sizeable majority of the 190+ countries with national boxing governing bodies. The IOC in June took the […]

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Olympic First: War of Words for Olympic Truce

Olympic First: War of Words for Olympic Truce

The Russian war against Ukraine ignited sharp exchanges Tuesday from diplomats at the United Nations debating the Olympic Truce for the Paris 2024 Olympics.  Since 1992, the Truce has been adopted in advance of the Games without fanfare: eight Summer Games, nine Winter Games.   Paris 2024 will be the ninth consecutive Summer Games. This […]

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Intriguing Questions, Challenges Loom for IOC

Intriguing Questions, Challenges Loom for IOC

LA28 Sport Buffet, Russia Schism Widens; Who Leads Next? The IOC left Mumbai last week firmly unified behind President Thomas Bach.  Less than two years before his term expires, Bach was in firm command of the IOC meeting in India. He navigated the 141st IOC Session through two days of reports and decision-making without a […]

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Amid Fog of Wars IOC Meets in India

Amid Fog of Wars IOC Meets in India

As mayhem and slaughter rage in Israel and Gaza and the war against Ukraine by Russia grinds on, the IOC meets over the next five days in Mumbai, India. With Paris 2024 on the horizon, the IOC finds itself caught in a swirl of consequences from tensions that threaten world peace as well as the […]

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One Year to Paris: World Politics Drive 2024 Concerns

One Year to Paris: World Politics Drive 2024 Concerns

The Summer Olympics are back.  Expect that to be the message as Paris marks one year to go until the 2024 Games.   IOC Pres. Thomas Bach and leaders of a dozen national Olympic committees from around the globe will celebrate the day Wednesday at Paris 2024 headquarters. They are gathering for the official invitation […]

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Remembering Two Movers and Shakers from Atlanta

Remembering Two Movers and Shakers from Atlanta

Bill Shipp helped make my Olympic journey possible. Bob Cohn was one of the brilliant figures I would joyfully encounter on the journey. Both men died hours apart from one another this month. Shipp, 89, lived in the Atlanta suburb Cobb County.  Cohn was 88, residing in Tuscaloosa, Alabama for just over a year after […]

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When your <em><u>WORD</u></em> matters!

When your WORD matters!

Welcome! We are looking forward to hearing from you. Please feel free to get in touch via the form below, we will get back to you as soon as possible. Hula Sport CommunicationsGreater Orlando Area

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NEWS & BLOG

Read Our Latest post

11, Apr
2024
Only Boxing Can Save Itself

By Ed Hula Unless a grand compromise can be reached in the coming months, Olympic boxing is truly on the ropes from a self-inflicted knockout. The IOC made it clear earlier this month that unless there’s an international federation to handle the sport by early…

12, Feb
2024
Orlando Sports Boosters Aim for Olympic-Class Events

By Ed Hula Results of the U.S. Olympic Marathon trials in Orlando Feb. 3 will send six runners to Paris. The Olympic event is set for August 11, the penultimate day of the 2024 Games. There were joyful winners -- but they weren’t just the…

31, Jan
2024
Orlando Hosts Olympic Marathon Trials. Big Olympic Dreams Follow?

By Ed Hula An inevitable question for Orlando leaders this weekend as the city hosts the 2024 Olympic marathon trials is whether this could be a prelude to a bid for the big prize – a Summer Olympics in the Beautiful City. Assuming all goes…