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Meet the Team

Meet the Team

Sheila S. HulaPresident “Aways looking for the next big challenge” – has been Sheila Scott Hula’s professional philosophy for the last 25+ years. Hula Sport Communications is the latest iteration of a career that has spanned every major communications platform. Hula is best known as the publisher of Around the Rings, the world’s most respected […]

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Ukraine Says Hundreds of War Victims from Sport

Ukraine Says Hundreds of War Victims from Sport

By Ed Hula The Russian war against Ukraine has killed at least 644 sportspeople and damaged three quarters of Ukraine’s sports facilities, according to a UN diplomat. The figures may be the first public accounting of the toll the Russian invasion has taken on sport in Ukraine. Dmytro Tymoshenko, First Secretary of the Permanent Mission […]

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Sonic: Mascot Candidate for LA Olympics?

Sonic: Mascot Candidate for LA Olympics?

By Ed Hula Sonic is back under the rings. Watch out, Los Angeles 2028. Meanwhile, the breakup of the plans for an Olympic level e-sports tournament show the IOC have some ways to go before that happens. The relationship between a highly developed 21st Century sport and the Olympics has been like oil and water. […]

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 Countries, Not Cities, for Olympic Hosting

 Countries, Not Cities, for Olympic Hosting

Musings by Ed Hula As the IOC pokes along with its pause and reflect exercise this week of commission meetings in Lausanne, here’s something for the burghers of Olympic sport to consider: pick countries to host the Olympics, not by city. Reality clearly shows the increasing influence national governments play in delivering 21st Century Olympics. […]

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Cortina Looking More Olympic Day by Day

Cortina Looking More Olympic Day by Day

Photos by Brian Pinelli The winter jewel that is Cortina shines brightly with just three months to go before the competition begins for the 2026 Olympic Winter games in the Italian Dolomites. Winter Olympics expert Brian Pinelli says there is still unfinished work such as a new ski lift, the village is on its way […]

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Coventry Aims to Make IOC Fit for the Future; EB Meets in Milan With 2026 Concerns

Coventry Aims to Make IOC Fit for the Future; EB Meets in Milan With 2026 Concerns

Three months after her election, IOC president Kirsty Coventry has wasted no time setting priorities. “Fit for the Future” is the motto of the moment for IOC members, replacing “Olympic Agenda”, the rubric for the program of reforms laid out by predecessor Thomas Bach for the past 12 years. Literally hours after her election in […]

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IBA Charges Forward:“Golden Era” Gathering in Istanbul

IBA Charges Forward:“Golden Era” Gathering in Istanbul

Gathered from reporting in Istanbul. Now with the formal severing of ties to the Olympics, the International Boxing Association battles onward, dedicated to supporting amateur and professional athletes, its associated national federations and confederations, and grass roots programs, among other new creative ventures. The sport governing body hosted a “Golden Era” press conference in Istanbul, Turkey, […]

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Coventry Makes First Moves, India Bids, New Leaders for Japan & Italy

Coventry Makes First Moves, India Bids, New Leaders for Japan & Italy

Olympic House in Lausanne was eerily quiet the day after hundreds poured through the lobby for the ceremony installing Kirsty Coventry as IOC president.  It’s as if the ultra modern edifice was taking a deep breath as it prepared to welcome Coventry, only the second president since it opened in 2019. The day after her […]

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Donald Trump, Olympics for Africa, Gender in Sport : Challenges, Opportunies for New IOC President

Donald Trump, Olympics for Africa, Gender in Sport : Challenges, Opportunies for New IOC President

By Ed Hula Updated 6/16/25 The new president of the International Olympic Committee hasn’t said much yet about what she plans to do when she takes over June 23. But the anticipation for Kirsty Coventry is high: at 42 she is the youngest IOC president in 100 years, the first African and the first woman […]

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Next Gen IOC: Coventry On the Road, Bach Farewells

Next Gen IOC: Coventry On the Road, Bach Farewells

By Ed Hula Incoming IOC president Kirsty Coventry is a woman in motion as she travels the globe before taking office in June. Brisbane is the port of call this week. She will hand the torch, so to speak, to Philippines IOC member Mikaela Jaworski, the new chair of the IOC Coordination Commission for the […]

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Atlanta 1996 Film Premiers – Required Viewing for Olympic Dreamers

Atlanta 1996 Film Premiers – Required Viewing for Olympic Dreamers

By Ed Hula As the 30th anniversary of the Centennial Olympic Games approaches, a new documentary portrays Atlanta as a city that seized the opportunity to make the Olympics count for decades to come. The Games in Black-and-White is a retelling of the seemingly improbable quest from Atlanta to win the ‘96 Olympics and the […]

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When your <em><u>WORD</u></em> matters!

When your WORD matters!

Welcome! We are looking forward to hearing from you. Please feel free to get in touch via the form below, we will get back to you as soon as possible. Hula Sport CommunicationsGreater Orlando Area

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NEWS & BLOG

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21, Nov
2025
Ukraine Says Hundreds of War Victims from Sport

By Ed Hula The Russian war against Ukraine has killed at least 644 sportspeople and damaged three quarters of Ukraine’s sports facilities, according to a UN diplomat. The figures may be the first public accounting of the toll the Russian invasion has taken on sport…

12, Nov
2025
Sonic: Mascot Candidate for LA Olympics?

By Ed Hula Sonic is back under the rings. Watch out, Los Angeles 2028. Meanwhile, the breakup of the plans for an Olympic level e-sports tournament show the IOC have some ways to go before that happens. The relationship between a highly developed 21st Century…

6, Nov
2025
 Countries, Not Cities, for Olympic Hosting

Musings by Ed Hula As the IOC pokes along with its pause and reflect exercise this week of commission meetings in Lausanne, here’s something for the burghers of Olympic sport to consider: pick countries to host the Olympics, not by city. Reality clearly shows the…